Privacy Policy
Purpose Cleaning ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.
1. Information We Collect
We collect information you provide directly to us, including:
- Contact information — name, phone number, email address and ZIP code submitted through our contact or estimate form
- Service details — cleaning type, frequency, number of rooms, square footage, preferred date and whether pets are present
- Communications — messages, feedback or inquiries you send us by email, phone or our website form
We also collect certain information automatically when you visit the Site:
- Usage data — pages visited, time on page, referral source and browser/device type (via Google Analytics)
- Cookies and local storage — see the Cookies section below
2. How We Use Your Information
We use the information we collect to:
- Respond to your estimate requests and schedule cleaning appointments
- Communicate with you about your bookings, including confirmations and reminders
- Improve our website, services and customer experience
- Comply with legal obligations and resolve disputes
- Send occasional service updates or promotions — only if you have opted in
We do not sell, rent or trade your personal information to any third party for marketing purposes.
3. Cookies & Tracking Technologies
Our Site uses cookies and similar technologies to enhance your experience and gather analytics data. Types of cookies we use:
- Strictly necessary cookies — required for the Site to function (e.g. WordPress session cookies)
- Analytics cookies — Google Analytics 4 collects anonymized usage data to help us understand how visitors interact with the Site. IP addresses are anonymized.
- Performance cookies — WP Rocket caches pages to improve load times
You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the Site.
4. Third-Party Services
We use the following third-party services that may process your data according to their own privacy policies:
- Google Analytics 4 — website traffic analysis (Google Privacy Policy)
- Contact Form 7 — form submissions stored temporarily in WordPress
- Google Maps — embedded maps for service area display
- Instagram / Facebook — linked social media platforms with their own privacy policies
We encourage you to review the privacy policies of any third-party services you interact with.
5. Data Retention
We retain your contact and booking information only as long as necessary to provide our services and fulfill legal obligations. Form submissions are reviewed and deleted within 90 days unless an active customer relationship requires longer retention. Analytics data is retained per Google Analytics' default retention settings (14 months).
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you
- Correction — request correction of inaccurate information
- Deletion — request that we delete your personal data, subject to any legal retention requirements
- Opt-out — opt out of any marketing communications at any time
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, contact us using the information below.
7. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss or misuse. Our website is served over HTTPS (SSL/TLS encryption). However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
Privacy Questions & Requests
For any questions about this Privacy Policy, to request access to your data, or to exercise any of your rights, please contact us:
- Phone: (772) 877-9140
- Email: [email protected]
- Service Area: Treasure Coast & Palm Beaches, Florida
We will respond to verifiable requests within 30 days.